Welcome ASU Students

Welcome, students, to the 2014 Retail Green/CenterBuild Conference!  We have a terrific group of mentors who’ve agreed to speak with you individually, over the course of the program.  They stand ready to provide suggestions about maximizing your experience at the conference and thoughts on your professional development strategies.  Below you will find biographical information about the individuals.

We will be scheduling mentoring appointments throughout the CenterBuild Conference, based on the mentor’s availability.  Please forward a list of individual with whom you would like to speak—as many as you wish.  I will arrange appointments, trying to meet your preferences, to the best of my ability.  Kindly let me know if you'd be willing to meet with mentors that are not part of your "preference list."

Once the appointments are in place, I will confirm your meeting times and location of the mentoring area at the conference.  Please remember to bring additional copies of your resume to your mentoring meetings. Finally, please take a few minutes to revisit this blog over your Thanksgiving holiday, as new individuals continue to express interest in being of service to you.   You can reach me anytime with questions at sritchie@icsc.org or 917-282-6562.  

Robert Mitchell, CRX, CDP

Robert Mitchell began his career in construction in 1978.  After graduating from the University of Virginia with a Bachelor of Science in Civil Engineering, he immediately joined Whiting-Turner.

During his thirty-six years with Whiting-Turner, he has been responsible for the successful execution of a wide variety of projects including retail, theme park, entertainment, hospitality, industrial, university, institutional, pharmaceutical, senior living and healthcare, which were delivered utilizing methods such as traditional General Contracting, CM at Risk and Design Build arrangements.

After beginning his career in Baltimore, Maryland, he spent ten years in Richmond, Virginia and relocated to Fort Lauderdale in 1991 to manage the Florida office.  At that time, there were only 15 employees located in South Florida.  He has since assisted in opening two additional offices in the State - Orlando and Tampa - and there are now more than 100 employees in Florida performing work throughout the State.

Mr. Mitchell holds the General Contractor license in Florida for Whiting-Turner.  He served on the Board of the Construction Association of South Florida (CASF) for twelve years and as its President in 2000.  He served on the International Council of Shopping Centers (ICSC) Program Committee for the CenterBuild Conference for nine years and was the committee chairman in 2012 and is now a member of the Advisory Committee.  In addition, he served on the faculty at the ICSC University of Shopping Centers at the Wharton School of Business for three years and held a teaching position at the RECON Academy which takes place during the annual ICSC RECON Convention.

Robert H. Mitchell CRX,CDP 
Division Vice President
The Whiting-Turner Contracting Co. (Construction)
1901 W. Cypress Creek Road, Suite 101
Fort Lauderdale, FL 33309
Phone: (954) 776-0800
Fax: (954) 776-0797
Email: rob.mitchell@whiting-turner.com

Madeleine Gravell

Born 1956 and with over 30 years of experience in design of retail and commercial structures Gravell has designed a wide range of projects including mostly revitalizations of existing gallerias, shopping centers and malls occasionally some office buildings as well as private homes and vacation houses both domestically and internationally.

Her shopping centre work is mostly on the conception level with idea sketches for master plan as well as commercial details, followed by working side by side with the developer and often with a local architect doing the working drawings.

Madeleine was 2002-09 the Swedish Country Chairman and 2009-10 the President of the Nordic Council of Shopping Centers, 2006-2012 and since 2014 a member of the ICSC CDP Admissions and Governing Committee, since 2013 a member of the ICSC CRX Admissions and Governing Committee and 2009-10 member of the ICSC European Advisory Board. 1986-2006 Member of the board in Athena, the Swedish association of female architects and its chairman between 2001 and 2006, 2003-2008 Museum of Architecture Friendship Association in Stockholm, member and vice chairman of the board. From 2008 board member of FAB Sälen, project owner and developer.

She is a graduate of the Royal Institute of Technology, School of Architecture, Stockholm and Architectural Association School of Architecture, London and has a postgraduate degree from the School of Architecture, Royal University College of Fine Arts, Restorations and revitalizations of buildings from 1880-1950 for trade and shopping.

Madeleine Gravell
Architect SAR MSA CDP CRX
Gramaco AB
Sweden
+46705452182

John M. Genovese CRX,CDP,CLS,CMD,CSM

With more than 25 years of experience in real estate development, property management, leasing, retail operations, marketing, finance and accounting combined with an architectural design, planning and construction background, Mr. Genovese has created world class, timeless mixed-use environments for live, work, play and shopping that are economically viable for long term ownership horizons. He has led multi-discipline teams in the value added renovation, redevelopment and enhancement of more than 45 retail     projects throughout the United States with a cost in excess of $3.5 billion dollars and has worked on the vision and strategic development of mixed use projects in excess of $5 billion dollars. His passion, creativity, experience and leadership leads to highly motivated teams and successful projects.

Prior to Joining Westfield, Mr. Genovese was Executive Vice President of Development for Macerich for fourteen years heading up the development, design, construction and tenant coordination functions of the company. Prior to Macerich, Mr. Genovese was Senior Vice President, Real Estate for Equity Properties and Development Company, a retail management and development company run by Sam Zell.

Mr. Genovese is very active in the International Council of Shopping Centers and has served in various roles including Chairman of the ICSC Center Build Conference, Dean of the School of Development, Design and Construction at the University of Shopping Centers at the Wharton School and Lecturer at the John T. Riordan School for Professional Development. Mr. Genovese also serves on the Board of Overseers for the College of Architecture at the Illinois Institute of Technology in Chicago, Illinois and the Board of Directors of the Lower Manhattan Cultural Council.

Mr. Genovese holds a Masters in Business Administration from Northwestern University, Kellogg School of Management and a Bachelor of Architecture from the Illinois Institute of Technology, College of Architecture. Mr. Genovese also holds all five professionals certifications administered by the International Council of Shopping Centers: Certified Leasing Specialist (CLS); Certified Development, Design and Construction Professional (CDP); Certified Shopping Center Manager (CSM); Certified Shopping Center Marketing Manager (CMD), and Certified Retail Executive (CRE).

John M. Genovese CRX,CDP,CLS,CMD,CSM 
SVP - Development
Westfield, LLC (Owner/Developer)
7584 Coastal View Drive
Los Angeles, CA 90045
Phone: (310) 245-1760
Email: jgenovese@us.westfield.com
Company URL: http://www.westfield.com

Scott T. Morey

Scott Morey brings more than 25 years of real estate operating experience. At General Growth Properties he is responsible for customer experience, marketing and technical infrastructure. Mr. Morey was previously managing director for Alvarez & Marsal, leading their European real estate advisory restructuring practice. While at Alvarez & Marsal he directly advised on €7 billion worth of real estate positions across 12 countries throughout Europe. Prior to Alvarez & Marsal, Mr. Morey served as chief operating officer of CityScape, a private Nigerian-based real estate development company focusing on large mixed-use projects in West Africa in excess of $1 billion. Mr. Morey has held similar real estate and operating positions including senior vice president and chief information officer at Equity Office Properties where he was instrumental in the integration of the company’s various acquisitions and streamlining its underlying operating model. He is also a former partner with Ernst & Young Kenneth Leventhal where he was instrumental in advising other REITs, developers, investors and retailers on how to improve their underlying performance. In 1988, he earned a Bachelor of Business Administration from the University of San Diego.

Scott T. Morey 
Executive Vice President
General Growth Properties, Inc. (Owner/Developer)
110 N Wacker Drive
Chicago, IL 60606
Phone: (312) 960-6363
Email: scott.morey@ggp.com
Company URL: http://www.ggp.com

Tony Begin, CDP

Tony Begin is a graduate of the Sherbrooke University in civil engineering in 1993, he continued his studies to obtain his master’s degree in 1995 while at the same time joining Canam Group Inc. (Canam) as connection designer. His first mandate was to verify the connection calculation of a high-rise structural steel building located in Montreal. Until 2001, his first years of service consisted of managing the engineering programming software for the automation of connection calculation for the Steel Plus Network division, an active business network bringing together more than 120 North American structural steel fabricators

Until 2004, he held the position of engineer in charge of business development for Canam with engineering consulting firms throughout Canada and New England. He was then involved in the implementation of national accounts for Canam with major retail stores such as Walmart, Home Depot, Canadian Tire, Best Buy, RioCan, Rona, and Sobeys etc. as Business Development Manager in Canada. In 2006 he added to his responsibilities the sales management of joists and steel deck for Quebec and the Maritimes. His career path and his mobility led him to develop and maintain an extensive network of business contacts within the construction industry across Canada. He currently holds the position of Director of Integrated Project Delivery (IPD) Manager to provide Canam products and services to owners and developers in a collaborative approach called BuildMasterTM.

Since 2006, he has also chaired on the board of the Canadian Society for Civil Engineering (CSCE) as Vice President, Québec. In 2008, he was also chairman of the organization committee of the 37th Annual Meeting of the CSCE under the theme “Partners for Innovation”, which attracted more than 500 participants in Quebec.
He is currently President-Elect of the CSCE at a national level. He will become the 2015-2016 President in June next year.

He lives in Quebec, Canada where he is married to Caroline Poulin and has 3 children; Hubert (14 years old), Justine (12 years old) and Phillip (8 years old). He is a member of the Board of Directors of the Minor Hockey Association in addition to being coach for his 2 sons. He enjoys surrounding himself with friends and regularly practices his favorite activities and sports such as hockey, golf and camping.

Tony Begin, CDP 
Senior Director, Integrated Project Delivery (IPD)
Canam (Building Materials/Structural/Products and Supplies)
11505, 1re Avenue #500
St-Georges, QC G5Y 7X3
Canada
Phone: (418) 228-8031
Fax: (418) 227-5424
Email: tony.begin@canamgroupinc.com
Company URL: http://www.canam.ws

Sebastian Greenall

Sebastian Greenall leads Cadillac Fairview’s Architecture and Design team and is responsible for the company’s conceptual and architectural design of new construction, expansions and renovations.

Sebastian joined Cadillac Fairview in 2011 and has since contributed to the design success of the Sherway Gardens and Rideau Centre redevelopments, and has implemented a number of successful organizational changes. Prior to Cadillac Fairview, Sebastian held senior positions with Steffian Bradley Architects and the Westfield Group in London, UK.

Sebastian holds an MA (Hons) in Architecture and Postgraduate Diploma in Architecture from the University of Edinburgh and a Postgraduate Diploma in Professional Practice from the University of Westminster. Sebastian is a member of the Royal Institute of British Architects.

Sebastian Greenall
Senior Vice President
The Cadillac Fairview Corporation Limited (Owner/Developer)
20 Queen St West
Toronto, ON M5H 3R4
Canada
Phone: (416) 598-8305
Fax: (416) 598-8607
Email: sebastian.greenall@cadillacfairview.com
Company URL: http://www.cadillacfairview.com